Accounting That Actually Makes Sense.
You run the business. We help you understand the money behind it.
Bookkeeping, proactive tax planning, financial advisory, and business systems for owners who want clear numbers, better decisions, and a business that runs smarter.
✽ What We Offer
Financial Support Built Around Your Business
BOOKKEEPING & TAX
Reliable books, cleaner tax preparation, and fewer surprises
FINANCIAL ADVISORY
Better insight into profit, cash flow, and the decisions that drive growth.
SYSTEMS & AUTOMATION
Smarter workflows, connected tools, and less manual work.
MONTHLY FINANCIAL SUPPORT
KNOW YOUR NUMBERS
Starting at:
Know what came in, what went out, and what you actually kept.
Start Now- Monthly Bookkeeping
- Bank & Credit Card Reconciliations
- Monthly Financials
- SWAG Review & Snapshot
- Tax Ready Books
STAY AHEAD
Starting at:
Know where your taxes are heading before the year is over.
Start Now- Everything in Know Your Numbers
- Business Tax Preparation
- Quarterly Tax Projections & Tax Planning
- Year End Tax Projection
- Tax Strategy
BUILD SMARTER
Starting at:
Know what deserves your attention and what to do next.
Contact Us- Everything in Stay Ahead
- Monthly Financial Review
- Cash Flow, Profit & Slow Leak Analyses
- Decision Support
- Systems & Process Recommendations
You Know Your Business.
We Help You Understand the Numbers Behind It.
You may be asking:
Sales are coming in. Why isn’t there more cash?
How much should I be setting aside for taxes?
Am I actually making as much as I think I am?
You don’t need to become a finance expert. That’s our job.
Just Need Your Taxes Done?
You don’t have to sign up for a monthly plan to work with SWAG.
We provide standalone tax preparation for individuals and businesses.
If you own a business and your books aren’t ready for tax preparation, we can also help organize, catch up, or prepare your financials for a separate custom fee.
CPA Experience. Real-World Language.
SWAG is led by Deandria Johnson, CPA, MBA, with 15 years of experience across Big Four audit, controllership, FP&A, financial reporting, business integration, and process improvement.
That experience means we look beyond whether the books balance.
We look at what the numbers are saying, where money or processes may be slipping through the cracks, and where better systems can make the business run more efficiently.
And we explain it without the corporate jargon.
Finance for the Culture. Accounting that actually makes sense.
Why SWAG?
Finance for the Culture.
SWAG was built for business owners who know how to create, build, sell, and grow — but may not have been taught how to read financial statements, plan ahead for taxes, or use the numbers to make business decisions.
We bring CPA-level financial experience together with practical business thinking, technology, automation, and real-world language.
No unnecessary jargon. No talking over your head. Just financial guidance and practical solutions you can understand and use.
Strategy. Wealth. Automation. Growth.
You know your business. We know the numbers. Let’s bring the two together.
Ready to Make the Money Make Sense?
Getting started is simple.
1. Tell us about your business.
Complete a short intake form so we understand what you need.
2. Talk with SWAG.
We’ll review your situation and recommend the right level of support.
3. Get a clear proposal.
You’ll know the scope, pricing, and whether any cleanup or setup is needed before we begin.
[Get Started]
Not sure what you need? That’s okay. Start with the intake form and we’ll help you figure it out.
CPA-Led. Built From Real Finance Experience.
SWAG is led by Deandria Johnson, CPA, MBA, with 15 years of experience across Big Four audit, controllership, FP&A, financial reporting, business integration, and process improvement.
That experience now gets translated into practical financial support for business owners — without the corporate jargon.
“Before SWAG, I was just guessing with my numbers. Dedee helped me set up systems that show exactly where my money goes and how to use it strategically. For the first time, I actually feel in control — not overwhelmed — when it comes to my business finances.”
“I was drowning in invoices and spreadsheets. SWAG built automated workflows that literally save me hours every week. Now my bookkeeping, payments, and reports all talk to each other — and I finally have time to focus on growing my business instead of managing chaos.”
“SWAG didn’t just file my taxes — they helped me understand how to build wealth through my business. I learned how to pay myself, track my profits, and reinvest smart. It’s like having a CFO who speaks my language.”
